When Le Chatelard 1802, a heritage French fragrance and skincare brand, partnered with us, the goal was clear, to bring two centuries of craftsmanship into the digital space through a refined and high-performing e-commerce website experience designed specifically for the Indian market.
At PA Graphics, we specialise in creating digital experiences that combine aesthetics with functionality. This collaboration was about translating the brand’s Provençal charm into an online presence that feels elegant, intuitive, and unmistakably Le Chatelard 1802, all within a Shopify framework built for performance and reliability.
Preserving Heritage Through Digital Design
Le Chatelard 1802 is a name synonymous with tradition, authenticity, and natural beauty. Rooted in Provence, France, the brand is known for its handmade soaps, essential oils, and home fragrances crafted with natural ingredients and respect for age-old methods.
It was in 1802, at the foot of the village of Saint-Auban sur l’Ouvèze in Drôme Provençale, that the Chatelard farm was built. Even today, a stone cut and bearing the inscription of the date attests to its construction. This single mark of time symbolizes the transmission of a profession, the cultivation and mastery of lavender, passed down through generations on the same Provençal soil. That date, 1802, remains central to the brand’s identity, forever linking its name to the origins of its craft and the soul of Provence.
Our challenge was to preserve that heritage while designing a modern digital platform that would connect with Indian customers. The website had to evoke the calm, artisanal character of the brand while being fast, easy to use, and optimised for a smooth shopping journey.
Every visual element, from color palette to typography and product presentation, was chosen to reflect the brand’s identity. The design needed to feel timeless yet contemporary, evoking the essence of Provence while aligning with today’s digital standards.
Why Shopify
After evaluating the project’s goals, we chose Shopify as the platform for development. Shopify offered the perfect foundation for a premium e-commerce experience without unnecessary complexity.
It provides stability, scalability, and an intuitive management system, allowing the brand to focus on its products rather than technical maintenance. For Le Chatelard 1802’s India launch, Shopify’s built-in tools for secure checkout, mobile responsiveness, and reliable hosting were exactly what the project required.
We are also an authorized Shopify Partner, which means our approach to development aligns with Shopify’s best practices. This ensures every project we deliver meets professional standards in design consistency, performance, and user experience.
What We Did
Our objective was to build a website that feels elegant, effortless, and true to the brand’s essence, while providing Indian customers with a seamless online shopping experience.
Design and User Experience
We crafted a clean, refined design that mirrors Le Chatelard 1802’s heritage. The visual tone draws from Provence’s natural textures and calm aesthetic. Large, detailed product images and minimal layouts keep attention where it belongs, on the craftsmanship and quality of each product.
Navigation was structured to be simple and fluid. Key categories such as Soaps, Fragrance, and Home Ambiance were arranged for intuitive browsing, encouraging exploration without overwhelming the visitor.
Content Structure and Product Organisation
The brand’s extensive product range required careful organisation. We structured the catalogue into clear collections such as Donkey Milk Range, Organic Shea Butter, and Lavender Crafts. This clarity makes it easy for customers to find specific items while discovering the breadth of the brand’s offering.
Checkout and Mobile Experience
The checkout process was built entirely for the Indian market, with local payment methods and domestic delivery settings. The focus was on simplicity, fewer steps, faster processing, and complete trust.
The website was developed with mobile-first principles, ensuring that the experience remains consistent and engaging across devices. From browsing to checkout, every interaction feels smooth and intuitive.
Performance and Reliability
To ensure the site performs efficiently, we optimised images, implemented caching, and refined the structure for faster load times. These behind-the-scenes enhancements contribute to a responsive, stable platform that customers can rely on.
Ease of Management
We structured the backend to make it simple for the Le Chatelard 1802 team in India to manage the store independently. Updating products, managing inventory, or adding new collections can all be done without technical assistance, giving the brand complete control.
The Results
The result is a Shopify-powered e-commerce platform that captures Le Chatelard 1802’s timeless beauty while functioning seamlessly for Indian customers.
- The design embodies the elegance of Provence with a modern, minimal layout.
- Navigation and product discovery are intuitive and customer-friendly.
- The checkout is streamlined for Indian transactions.
- The site performs consistently across desktop and mobile devices.
- The backend is structured for flexibility and easy maintenance.
Le Chatelard 1802’s new digital presence delivers what matters most, a visually refined, reliable, and customer-focused online store that mirrors the quality of the brand itself.
Why This Project Matters
For established heritage brands, entering a new digital market can be a delicate balance. The challenge lies in preserving authenticity while embracing the expectations of modern e-commerce.
Through this project, we demonstrated how technology and design can coexist without compromise. Shopify provided the flexibility and reliability needed to deliver a sophisticated online experience, while our design approach ensured that every digital element stayed true to the brand’s legacy.
The Le Chatelard 1802 India website reflects our belief that e-commerce should be as much about storytelling and emotion as it is about transactions.
Contact PA Graphics to build a website that defines your brand.
Final Thoughts
Building Le Chatelard 1802’s e-commerce platform for India was an opportunity to combine tradition with modern digital craftsmanship. The result is a website that feels both luxurious and practical, a true reflection of the brand’s values in an online format.
At PA Graphics, we take pride in helping brands evolve digitally without losing their soul. As an authorized Shopify Partner, we bring technical precision, design expertise, and business understanding together to create digital experiences that are built to last.
Le Chatelard 1802’s new Shopify website is proof that when thoughtful design meets strong technology, heritage can thrive beautifully in the modern marketplace.
Contact PA Graphics to build a website that defines your brand.
Where does Le Chatelard 1802 come from?
The brand was born in Provence, France, in 1802 and is known for its authentic, handcrafted products made with natural ingredients.
What products does Le Chatelard 1802 offer?
They offer handmade soaps, essential oils, home fragrances, and skincare inspired by the scents and beauty of Provence.
Is Le Chatelard 1802 available in India?
Yes. The brand’s official Shopify website, developed by PA Graphics, makes its French products available to Indian customers online.
How did PA Graphics develop the Le Chatelard 1802 website?
We built it on Shopify with a design that blends French heritage and modern usability. Every detail, from layout to navigation, was tailored to reflect the brand’s Provençal identity and deliver a smooth online shopping experience.
Why did PA Graphics choose Shopify for Le Chatelard 1802?
Shopify is reliable, flexible, and easy to manage, perfect for creating a smooth, elegant online store that matches the brand’s premium identity. As an authorized Shopify Partner, PA Graphics follows Shopify’s best practices to deliver secure, high-performing, and beautifully designed e-commerce websites.
How can I build a Shopify store like Le Chatelard 1802?
PA Graphics can help you design a store that captures your brand’s essence while delivering a clean, high-performing shopping experience.